We’re streamlining our pricing: Less plans, better volume discounting

Features & Updates Per Fragemann

Short version: Starting April 15, we’re simplifying our pricing for new customers. All features are available under one plan at our previous Gold plan price of $6 per user/month. We’ve also expanded our volume discounts to 3 tiers at 200, 500, and 1000 users so Small Improvements remains affordable for our larger clients. Existing customers are unaffected, your price will never change, but it could make sense to upgrade for some.

One unified plan instead of three

Since our inception in 2011 we’ve had 3 payment plans: Bronze, Silver and Gold. Bronze had all the core features, Silver added many product integrations, and Gold featured convenience features such as custom design and single-sign-on. Our reasoning was that we wanted to give everyone a chance to use SI at a very low cost, and only charge for features that make SI even more awesome.

We’re now scrapping that model and dropping the Bronze and Silver plans. In a nutshell, we feel every user should experience the Gold plan goodness, or not use SI at all. Our tool has grown so comprehensive that $6 per user is even more of a bargain than 2 years ago, and that there is no point selling an artificially reduced plan.

We had expected that most Silver and Gold plan features would be attractive mainly from an administrative perspective (like SSO via Google Apps, or custom design). But in reality all Silver/Gold features are also great for end users (like SSO or custom design), and we don’t want end users to miss out. We’re growing by word of mouth, and our buyers are the most happy when their staff are happy. No point making staff less happy just so finance can save a few bucks. We want every user to love SI, be it the intern or the CEO, and artificially removing features is simply not a good idea.

New volume discount tiers

While at it, we’re also adjusting our volume discounts. Our “old pricing” had two tiers: Up until 500 users you paid $60 per user per year, and for every user above 500 you paid $30. We’re changing this to include 4 tiers.

UsersPrice per user per yearPrice per user per month (when paying monthly)
10-200$60$6
200-500$40$4
500-1000$30$3
1000-2000$20$2

It looks slightly more complicated, but even in the worst case (if you have over 1000 users) it’s just a sum of 4 values. For instance a company with 1500 staff would pay: 200*$6 + 300*$4 + 500*3 + 1000*$2, in total that’s $4900 USD per month. You can calculate your exact price on the pricing page too: www.small-improvements.com/pricing

Grandfathering: No change to existing customers

All existing customers can stay on their current plan for as long as they please. So if you signed up for the Bronze plan, you can stay with that until you quit using SI, whenever that is. You can switch to “old Silver” as well. We’re keeping the old pricing page online for your reference. You’re welcome to upgrade to the unified pricing whenever you want, though.

Only if you leave SI for more than 2 months and then come back for a renewal, the new pricing applies.

Transitioning period

If you signed up for a trial on or after April 15 then the new pricing applies instantly.

If you are testing SI already and have signed up for a trial account on April 14 or earlier, or you requested a quote already, then you can still get the “old pricing” until the end of May. From June 1 onwards, the new pricing applies to you as well.

Edge-cases and fine print

There will be no “refunds”. Meaning, if you signed up for 1000 users on the Gold plan in December 2014 for a year, you would have paid $45k. On the new pricing, this will only be $39k. There is no “refund” of $6k since you didn’t “overpay” – you simply paid a price that made sense at that time. This is similar to when you buy a new car and a month later it is offered at a lower price, your car dealer isn’t going to issue a refund. However, we don’t want you to feel unhappy either, so we’ll consider extending your license by a month or two for free if you’re very unhappy about our product getting better and cheaper at the same time. 😉 Also, keep in mind that you will benefit from the new pricing when renewals are due.

If you are on Silver and have more than 400 users, then we’ll switch you to the unified plan automatically, since it’s around the same price point, and the unified plan has more features.