What we stand for

Our purpose

We build energizing work cultures by incorporating feedback and reflection into regular routines.

We believe that feedback is crucial in helping good employees becoming great employees. From intern to CEO, everyone deserves recognition for great work, and the chance to learn from the feedback of their peers.


Our Values

  • Be the change you seek

    We want each and every person to actively shape the company, its processes and the product. Whenever you spot a problem or see room for improvement, don't just grumble and keep it to yourself. Voice your ideas, share widely and rally a team to work on the solution.

  • Strive to understand

    We strive to go beyond first impulses and form a clear view of the issues we deal with. We make sure we understand what customers truly need and how they may be affected before taking action (or doing nothing).

  • We help each other shine

    We're here to work together, to give and receive candid feedback and to learn from others. Like a band, we produce great things by being in tune as a team — while also giving space to every individual to contribute, grow and shine.

  • Do things we'll be proud of

    When deciding how to complete a task, we go for what will make the whole team proudest. From writing a short email to refactoring a feature, from cleaning up after ourselves to choosing the customers we work with, we ask ourselves: how will we feel about this later?

Company Pillars

  • People: We promote personal growth

    Only a great team can achieve great things, so we encourage every individual to get better all the time. Rather than hope for miracles, we all strive to make small improvements every single day. We look for challenges and shape the company and its processes to our evolving needs. We will make mistakes – and that’s fine. We'll learn and do a little better the next time.

  • Sustainability: We're thinking long-term and building a company that balances passion and efficiency

    We want to grow a large and happy customer base. To achieve this we encourage bold ideas and take calculated risks. At the same time, we’re doing it in a financially sound way: We aim for being cashflow positive and we’re building a buffer in the bank, so we can enjoy workplace security.

  • Community: We work with responsible customers and partners, and give back where we can

    We believe that every person and every business should use what influence they have to make the planet a better place. We do our share, for instance we pay our taxes without using loopholes and we donate to good causes. We turn down customers that don't align with our ethical standards, and we give back by providing free licenses to organisation we believe in. We open source code and knowledge where we can.