Customer Team @ SI

Our platform is designed to be intuitive, so most of our customers are up and running quickly using our Help Center and AI-powered chatbot. Where we add the most value is helping you get more out of it as your processes evolve and become more complex.

For example, we help teams move from spreadsheet-based reviews to a streamlined, in-platform process that gives leaders better visibility without adding admin overhead.

We’re easy to reach over chat, email, and Zoom, but our role goes beyond being responsive. We help you understand what’s working, where teams are getting stuck, and where to focus next, whether that’s increasing adoption, reducing manual work, or helping leaders act on feedback more effectively.

We’re a small, highly collaborative team that owns the full customer lifecycle, from sales and onboarding through long-term success and support.

For our customers, that means continuity. They know they’re working with people who understand their goals, not being handed off between teams.

For our team, it means real ownership. We’re not just executing tasks, we’re developing both strategic and technical skills while helping shape how we work and how customers succeed.

Most of our growth comes from word of mouth, so doing right by our customers is how we grow.

If Small Improvements isn’t the right fit, we’ll say so. We’d rather build long-term trust than push a short-term deal.

We’ve been fully bootstrapped since 2011, and our founder, Per Fragemann, is still closely involved in the day-to-day. That keeps us close to our customers and allows us to move quickly based on real feedback.

Customers regularly influence what we build next through conversations, beta programs, and ongoing feedback.

We’re a remote-first company with a strong presence in Berlin and across the US.

We stay aligned through monthly all-hands meetings, weekly team meetings, and regular 1:1s (using our 1:1 Meetings tool).

We use tools like Slack, HubSpot, Vitally, and Intercom to support customers through a mix of hands-on and scalable programs.