Change the on-screen wording to match your culture. If you call them check-ins instead of 1:1 Meetings, or huddles instead of Reviews, the platform can reflect that, right down to the language in automated emails and reminders. 

Small details like this make adoption significantly easier, because your team is learning a new habit, not a new vocabulary. 

It’s one less reason for anyone to feel like they’re using someone else’s tool.

With custom colors and a custom domain, Small Improvements can carry your company’s branding instead of ours, so the experience feels like a natural extension of your internal tools rather than a bolted-on vendor product. 

Pair that with custom cycle admins, so the right people manage the right review cycles without needing full account access, and the platform starts to feel less like software you bought and more like a system you built.

Build questionnaires from scratch or adapt from our template library. 

Choose from open text, multiple choice, rating scales, and more. Add sections, adjust visibility, and tailor each cycle to the specific goals of that review, whether it’s a lightweight quarterly check-in or a full 360 Feedback cycle. The same goes for Pulse Surveys and Objective cycles.

Once you’ve built a questionnaire you like, save it as a template so the next cycle takes minutes, not hours, to set up.